ISBN 978-3-03777-322-2
104 Seiten
2026
Format 21.0 x 29.5 cm

The Swiss Business in China Survey 2025

Tomas Casas i Klett, Nicolas Musy, Zhen Xiao (Hrsg.)

The Swiss Business in China Survey 2025 provides a wealth of new findings and insights on the state of Swiss business in China. It is packed with evidencebased and unique assessments of how Swiss businesses view China, with contributions from leading business, policy, and academic experts.

Despite some response variance over the years, it is clear that Swiss firms maintain a high level of confidence in successfully doing business in China. As always, there are some caveats. For example, an evaluation of the differences between the expectations of managers responsible for the Chinese business in Switzerland and the managers operating the local entity on the ground in China concludes that the former have lower levels of business confidence—at least in the short term.

For the first time, this year’s survey includes a novel feature—a systematic study of Chinese enterprises and institutions operating in Switzerland. The Chinese Business in Switzerland research project mirrors The Swiss Business in China survey and uses a structured questionnaire enriched by indepth interviews. The Swiss market is relatively small, and as the Chinese business presence is still developing, the sample size for this survey was low. Nevertheless, this contribution offers valuable insights into the evolving footprint of Chinese firms in Switzerland and lays the groundwork for further academic inquiry and policy development.

The editors, authors, and survey team hope that the results contained in this report will be useful in benchmarking the activities of both Swiss and other foreign firms in China, as well as shining a light on the experiences of Chinese firms in Switzerland. Moreover, we believe that the analyses may assist business decision-making and increase the overall level of understanding of the challenges and opportunities that Swiss firms experience in the Chinese market, as well as how Chinese businesses manage their operations in the Swiss market.